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38 Great Ideas for Your Next Headline
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy The legendary...
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The Only Reason People Will Buy What You Sell
Every visitor on your website, or every sales enquiry you receive, is from a person who wants you to solve his problem. He wants you to help him become richer, stronger, and healthier. He wants you to...
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A Writer’s Diary #27: 10 Tips for Enjoyable Writing (and Life)
“Life is actually really simple, but we insist on making it complicated.” ~ Confucius If you work in a creative field like writing, there comes a time (or many times) you feel a burnout. You are...
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20 Quick Tips to Delight Your Prospect
Know what she wants to hear from you, not what you want to tell her. Know her problem and the best way to solve it. Know what motivates her, and fuel her motivation. Focus on her ‘experience’ with...
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A Writer’s Diary #28: Write Like You Talk
As someone who spends a lot of time writing, I have battled the elusive writer’s block on more than one occasion. While I’m quite productive when I don’t have the writer’s block, there are times when I...
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Copywriting and The Power of Less
I recently read ‘The Power of Less’ written by the leading blogger on good living, Leo Babauta. In this book, Leo masterfully teaches the fine art of focusing on the essential and eliminating the...
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The Art of Storytelling for Businesses
Here’s a presentation from the lecture I recently gave at WikiPaisa’s workshop for financial planners. The Art of Storytelling for Businesses Can’t view the presentation above? Click here to view
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I Have a Story: Thrillophilia
I recently did a post on the only reason that compels someone to buy stuff from you – the business owner. Therein, I suggested how every visitor on your website, or every sales enquiry you receive, is...
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Grab My Free Online Copywriting Course
Copywriting for Smart People is a ‘FREE’ 10-lesson course on persuasive copywriting. In these 10 lessons, I’ll share with you the simple secrets that the world’s best copywriters use to create...
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36-Point Checklist for Using Email Effectively
Email is older than tweets, blogs, and SMSes — or as old as the Internet. So why is it that so many people still don’t get it right? I mean, email could easily be termed as the “killer app of all...
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